Indie Studio Pitch Intelligence Service

Your Game.
Investment-Ready.

Evidence-based pitch packages for indie studios seeking their first significant funding.

ISPIS applies TVST's institutional-grade business case methodology to independent game studios. We approach your project the way a funder would — with rigour, scepticism, and a demand for external evidence — then build the complete pitch package you need to secure €25K–€500K in grants, accelerator funding, or micro-publisher investment.

Request a Free Briefing Call ↓ Explore the Service
ISPIS Owl
Service Tiers
ISPIS 2026
Essential Package
3 weeks · 1–10 person studios
Comprehensive Package
4 weeks · Full pitch stack
Mature Studio Pathway
15+ team · €500K–€5M targets
Custom

Free 30-minute qualification call. No commitment required.

Contact Tomás Catalá →
3–4
Weeks to completion
10
Deliverable documents
€500K
Max funding target supported
5
Structured engagement phases
The TVST Difference

Funders don't fund games.
They fund investment cases.

Most studios pitch with passion. ISPIS gives you evidence.

Without ISPIS
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Inside-out narrative: "Here's the game we love and why you should fund it"
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Generic market claims: "The gaming market is worth $190 billion"
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Unanchored projections: "We could sell 500,000 copies"
✕
A pitch deck written by people in love with their game
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One version of a pitch sent to all funders indiscriminately
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6–8 weeks of part-time founder research with no framework
With ISPIS
✓
Outside-in value case: "Here is the market need, the evidence, and why this is the right investment"
✓
Specific traction data: "Comparable titles in this tag combination have a median net revenue of $X"
✓
Benchmark-anchored scenarios calibrated to verified comparable title performance
✓
A pitch deck written by consultants trained to think like investors
✓
A tailored pitch strategy per funder type grounded in how each evaluates risk and return
✓
3–4 week focused professional engagement delivering a complete, funder-ready package
Engagement Tiers

Choose your engagement level

Both tiers produce a complete, funder-ready pitch package. The Comprehensive tier adds depth, custom design, and post-delivery support.

Tier 01
Essential Package
3-week engagement · 1 kick-off session · 1 revision round
  • Project & Value Narrative
  • Market Evidence Pack — core genre & platform analysis
  • Competitive Analysis — 3–5 comparable titles
  • Demand Signal Report — signal inventory + audience profile
  • Funding Target Matrix — 6 specific named targets
  • Budget & Revenue Scenarios — 3-scenario sanity check
  • 10-Slide Pitch Deck — template-based, branded
  • Investor One-Pager
  • Risk Register — top 5 risks
  • Handover call (30 min)
Enquire about Essential
Tier 02
Comprehensive Package
4-week engagement · 2 kick-off sessions · 2 revision rounds · 30-day email Q&A
  • Everything in Essential, plus:
  • Market Evidence Pack — full regional + platform breakdown
  • Competitive Analysis — 5–8 comparables + positioning map
  • Demand Signal Report — full community benchmarking + growth roadmap
  • Funding Target Matrix — 10–12 targets with tailored approach notes
  • Budget & Revenue Scenarios — 3-scenario model + sensitivity table
  • 10-Slide Pitch Deck — custom design, game-aesthetic aligned
  • Risk Register — full register with mitigation strategies
  • Pitch Strategy Brief — per-funder adaptation guide
  • 30-day post-delivery email Q&A support
Enquire about Comprehensive
What You Receive

10 funder-ready deliverables

Every engagement concludes with a complete pitch package — all documents in editable format.

01
Project & Value Narrative
2–3 page document with the Game Concept Value Frame, Development Status Summary, and Team Credibility Assessment.
02
Market Evidence Pack
Genre traction analysis, comparable title data, and competitive white space identification with named sources.
03
Competitive Analysis
3–8 comparable titles with full data: estimated sales, pricing, critical scores, and positioning map.
04
Demand Signal Report
Verified demand signals, stage-benchmarked audience profile, and (Comprehensive) 60-day community growth roadmap.
05
Funding Target Matrix
6–12 named funding targets with eligibility, fit scores, approach strategy, and recommended funding stack.
06
Budget & Revenue Scenarios
3-scenario model (Conservative, Base, Optimistic) anchored to verified comparable title performance.
07
10-Slide Pitch Deck
Structured to communicate the investment case in the order funders process information. Editable PowerPoint + PDF.
08
Investor One-Pager
Single-page executive document readable in 90 seconds — concept, evidence, team, ask, and contacts.
09
Risk Register
Principal risks a funder will raise, with probability, impact, and concrete mitigation strategies.
10
Pitch Strategy Brief
(Comprehensive) Per-funder tactical guide: which slides to lead with, which metrics to emphasise, and how to frame the ask.
Engagement Methodology

Five phases. One coherent narrative.

Every deliverable traces back to verified external evidence. Market reality first, project positioning second.

1
Days 1–3
Project & Team Briefing
TVST conducts a structured kick-off interview with the studio lead, reviews all existing documentation, and translates your game concept into investment language. The output is not a description of the game — it is a translation of the game into the language of investment value. Funders don't fund games; they fund returns on capital or cultural outcomes.
→ Output: Project & Value Narrative + Team Credibility Assessment
2
Days 4–9
Market & Competitive Intelligence
The most research-intensive phase. TVST conducts genre traction analysis, maps 3–8 comparable titles with verified sales data, and mines negative review sentiment to identify competitive white space. Every market claim is traceable to a named source. The goal is not the largest market size figure — it is to demonstrate that a real, paying audience for your genre provably exists.
→ Output: Market Evidence Pack + Competitive Analysis
3
Days 10–13
Audience & Demand Validation
TVST inventories and benchmarks every demand signal the studio holds — Steam wishlists, itch.io metrics, Discord members, press coverage, playtest data — against comparable titles at the same development stage. Then constructs a specific audience profile from community analysis, not assumptions. For grant panels and accelerators, community traction is increasingly a proxy for market de-risking.
→ Output: Demand Signal Report + Audience Profile
4
Days 14–18
Funding Landscape & Financial Snapshot
TVST maps the realistic funding options for your specific studio profile — by location, stage, genre, and quantum — producing a Funding Target Matrix of 6–12 named programmes with eligibility confirmed and a recommended Funding Stack. Revenue scenarios are anchored to specific comparable titles from Phase 2, with every assumption named and sourced.
→ Output: Funding Target Matrix + Budget & Revenue Scenarios
5
Days 19–28
Pitch Package Construction
TVST synthesises all prior research into the ten deliverable documents the studio uses directly in funder conversations. The pitch deck is structured to communicate the investment case in the order funders process information. Following structured review rounds, all materials are delivered in editable format with a handover call.
→ Output: Complete Pitch Package — all 10 deliverables
Unit Lead

Meet the consultant leading ISPIS

Tomás Catalá Ortega
Tomás Catalá Ortega
ISPIS Unit Head
The Value Search Team
📍
Location La Massana, AD400, Andorra
🎓
Education Business Sustainability — Cambridge · Business Fundamentals — Harvard Business School
🌍
Languages Spanish (Native) · English (Fluent)
🔗
LinkedIn linkedin.com/in/tomas-catala-ortega
tomas.catala@valuesearchteam.com

"Value management rigour, applied to the world of independent game development."

Tomás Catalá is a value management consultant with 6+ years of experience at the intersection of enterprise technology, value strategy, and data-driven advisory. At TVST, he leads engagements that produce structured, evidence-based business cases for leading software vendors including Microsoft and SAP — the same analytical discipline now brought to independent game studios through ISPIS.

His background combines formal training in business sustainability and fundamentals (Cambridge, Harvard Business School) with deep practical experience in ROI modelling, competitive benchmarking, and strategic storytelling. As Team Leader of the Danta Project, he built and launched an AI-powered industrial trend analysis platform used by value managers across the software industry.

Tomás brings two things that most pitch consultants lack: a rigorous outside-in analytical framework developed through hundreds of technology business cases, and a genuine understanding of the video games industry as both a professional and a creative (he composes and produces music independently for game developers).

All ISPIS enquiries, qualification calls, and engagement communications are handled directly by Tomás.

Value Selling & Business Case Development
ROI Modelling & Financial Analysis
Industry Trend & Competitive Intelligence
AI-Powered Analytics & Data Tools
Sales Enablement & Strategic Storytelling
ESG Analysis & Sustainability Reporting
Who This Is For

Is ISPIS right for your studio?

TVST assesses fit before every engagement. This service is calibrated for a specific client profile.

In Scope — ISPIS is designed for you if:
✓Studio of 1–10 full-time or part-time team members
✓Game at concept, prototype, playable demo, or early vertical slice stage
✓Funding target of €25K–€500K from grants, micropublishers, accelerators, crowdfunding, or angel investors
✓Studio lead can commit to two structured sessions within the engagement window
✓At least one verifiable demand signal exists, however modest
✓Any geography — grant analysis is region-specific; EU, UK, and LATAM coverage available
Out of Scope — Consider the Mature Studio Methodology if:
✕Studio has 15+ people — use the full TVST Mature Studio Methodology
✕Game is at beta or gold stage — a pitch package already exists or is not needed
✕Funding target exceeds €1M — requires institutional investor-grade financial modelling
✕Objective is a major publisher deal — requires the full Mature Studio Methodology
✕No primary contact can commit time to the process during the engagement window
✕Pure concept with zero demand signals — additional community work is required first
Get Started

Request your free qualification call

30 minutes with Tomás Catalá. No commitment. TVST assesses fit, confirms eligibility, and recommends the right engagement tier.

The ISPIS engagement starts with a 30-minute qualification call at no charge. Tomás will assess fit, confirm whether ISPIS is the right service for your studio's current stage, and recommend the appropriate tier. Following the call, TVST issues a short Scope of Work and standard agreement. Engagement commences within 5 business days of deposit receipt.

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Direct Contact tomas.catala@valuesearchteam.com
📞
Phone +376 320 005
⏱
Response Time All enquiries receive a response within 1 business day
🔒
Confidentiality A mutual NDA is executed at the start of every engagement. All project information is treated as strictly confidential.

This form routes directly to Tomás Catalá. You will receive a response within 1 business day.